There are many shapes, forms, and directions that a decision-making process can take, however all decision making frameworks fall into one of two categories: 

  • Normative decisions - Objectives, alternatives, and outcomes assume information is completely available, time and resources are infinite, and people are completely rational. 
  • Descriptive decisions - Describe how decisions are actually made. Assumes, rightfully so, that human beings function rationally within a set of limitations. This concept is known as "bounded rationality" (Simon, 1955). Click here for a summary of the following descriptive decision frameworks.  
    • Garbage Can model
    • Recognition-Primed model
    • Political model
    • Incrementalism
    • Mixed-scanning
    • Satisficing

Mindful, informed decisions pave the road to success